Friday, 13 March 2009

BARBIE CELEBRATES HER 50TH BIRTHDAY WITH A NEW 500

Barbie, the most famous fashion doll in the world, celebrated her 50th birthday on Monday (9 March) with a unique pink Fiat 500.

The special, one-off show car was designed and built in a partnership between Fiat's Style Centre (Centro Stile) and toy maker Mattel, to mark five decades of the internationally-known icon.

The bright pink Fiat 500 transported a real-life ‘Barbie' model through the streets of fashionable Milan, driven by an equally life-like ‘Ken'. She arrived at Milan's La Rinascente department store, while German pop band Nena played live songs from the last 50 years.

The special city car's gleaming paintwork resembles nail varnish, while its seating is upholstered in soft, silver laminated Alcantara fabrics. The floor mats have been enhanced with natural silk yarn and there are lip glosses in brilliant colours stored in the glove compartment, along with an LED-lit vanity mirror.

Bright crystals sparkle on interior bezels, hubcaps, window mouldings and the roof-mounted aerial, and there is even an outline of Barbie's famed silhouette on the B-pillars.

"Barbie is a looker, smart enough to listen to everyone, a universal ambassador opting for a car that never divides, but frees everyone from having to declare their social status," said Roberto Giolito, Fiat Style Director and creator of the Fiat 500.
Source:headlineauto/fiat

New and coming soon from Veloce!

New! Fiat 500 & 600 – The Essential Buyer's Guide by Malcolm Bobbitt.
The essential guide to purchasing a baby Fiat, which allows both the novice and accustomed Fiat enthusiast to appraise a potential purchase with professional confidence, identifying what to look for in order to acquire the right car at the right price. With Malcolm Bobbitt’s concise and easy-to-follow guide, packed with sound advice and backed up by specially selected illustrations, the route through checking a car’s provenance is made so much easier. This is YOUR passport to joining the Fiat community and a must for any potential small Fiat owner. Click here for more info.

Coming soon! Fast Ladies - female racing drivers 1888 to 1970 by Jean-François Bouzanquet.
It took a great deal of determination on the part of women to sweep aside male resistance from the inner circles of the motoring world. A veritable saga with a wealth of illustrations spanning almost a century of motor racing. Over forty unique portraits of daring, brave women who took part in speed records events, rallies and Grand Prix races. Click here for more info.