Wednesday, 29 April 2009

DO YOU HAVE WHAT IT TAKES TO BE A GRAND PRIX DRIVER?


Ever dreamt of pitting your skills against reigning FIA Formula One World Drivers' Champion Lewis Hamilton? Well now you can as Mobil 1 lubricants have teamed up with Vodafone McLaren Mercedes to launch Will You Be The 1? an interactive, online game designed to provide the definitive Grand Prix test for any aspiring driver.

Grand Prix driver Lewis Hamilton is the first to have played the game and has set a 10,147 points score to head the leaderboard. Vodafone McLaren Mercedes and Mobil 1, the world’s leading engine lubricant, have combined their racing expertise and technical know-how to create the game. Free to join at www.mobil-1.co.uk, the game features four key challenges to provide an all-encompassing test for anyone who thinks they can match Lewis Hamilton.

Will You Be the 1? also provides UK gamers with the chance to meet Lewis Hamilton at the Mobil 1 Garden Party on Saturday 20th June and attend the British Grand Prix at Silverstone the very next day. The gamer at the top of the leaderboard at 23.59.59 on 4th June will also receive an exclusive trophy containing Mobil 1 oil from the very Vodafone McLaren Mercedes MP4-23 car that helped Lewis Hamilton secure fifth place at the Brazilian GP and win the 2008 World Championship. So what are you waiting for?

The four tests cover a wide range of skills essential for Grand Prix Racing driving including: Technical knowledge, which tests users’ knowledge of a Mercedes-Benz engine; Memory, which challenges competitors to recall race tracks from around the world; Reactions, where the Lewis-hopefuls drive a Vodafone McLaren Mercedes off the grid when the lights go green; and of course a Driving Challenge where players get to drive the Vodafone McLaren Mercedes MP4-24 on Lewis Hamilton’s Mobil 1 Supercircuit – a selection of Lewis’ favourite corners from around the world. Once completed, users receive an overall score and ranking split according to region, group and against all other entrants.



Lewis Hamilton commented: “Formula One is a sport that demands high performance from its drivers through the ultimate mental and physical tests. It is only by collaborating with partners such as Mobil 1 that we can deliver peak performance on the track, race after race.”

ExxonMobil spokesperson, Otto Nijdam added: “Formula One is the ultimate testing ground for the driver, the car and the lubricant. ExxonMobil’s technology partnership with Vodafone McLaren Mercedes is now entering its fifteenth year so to mark this we wanted to give fans the chance to experience a taste of the level of performance needed to be a success at the very top.”

The Will You Be The 1? game will be running on Mobil 1 sites across the world, and can also be added to Facebook through a downloadable application to allow you to compete easily with friends and showcase your current ranking.

The Mobil 1 range of lubricants is available from Exxon, Esso and Mobil service stations, leading franchised car dealerships, automotive stores and other independent retailers.
Source:MOBIL 1