Wednesday, 16 September 2009

PUTTING 'ART' IN A SMART


smart is adding a huge splash of colour and personalisation to the ownership of its fortwo models with the launch of an exciting new product design service in conjunction with performance and styling specialists BRABUS.

The smart BRABUS tailor made concept which is being officially launched at this week’s Frankfurt Motor Show, will enable owners to design their own smart car from an array of special colours and bespoke interiors that will create thousands of combinations to choose from.

As part of the service, customers will be able to specify their car’s body panels and tridion safety cell from a palette of 18 vivid colours – each with a supercar/heritage theme. These include the vibrant Campbell Blue, which pays homage to the iconic Bluebird land speed record cars built and tested at Brooklands, the home of Mercedes-Benz World.

Interior detailing on items such as the door handles, instrument cluster, dials and light/wiper lever will also reflect the exterior colour chosen. There will be six tri-top roof colours to select from too, as well as nine leather/Alcantara upholsteries, which will feature in the seats and other areas including door panels, upper dash and in the floor mat edging.

Dermot Kelly, Managing Director, Mercedes-Benz Cars, said: “smart has always been regarded as an iconic and unique product and the launch of smart BRABUS tailor made will enhance that reputation. We offered a sneak preview of the range by showcasing four demonstrators at last weekend’s 2009 smart festival and the concept generated a phenomenal reaction.”

He added: “Business users have enjoyed tremendous success by using vinyl wraps on their smart cars to promote their companies and we expect the opportunity for individual retail customers to personalise their vehicle will be a huge hit too.”

The smart BRABUS tailor made service will be available this winter and offered at the point of purchase by smart retailers nationwide.
Press release/image:smart

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