Thursday, 8 July 2010
Last week the first London consumers taking delivery of their smart fortwo electric drives, as part of the UK’s biggest electric vehicle trial. Owners of Eco Age, an ethical store, design consultancy & green hub; Livia Firth and Nicola Giuggioli received the keys from motoring broadcaster and self-confessed electric vehicle fan, Quentin Willson.
Nicola Giuggioli, CEO at Eco Age; "For us, at Eco Age to be part of the smart electric drive trials is amazing and has such a great synergy with our business. The smart electric drive is the perfect city car, you can park it anywhere and it has zero-emissions so we can drive around guilt-free. I can't wait to see the face of our clients when we arrive for our eco surveys in our smart electric drive."
Quentin Wilson, motoring journalist and broadcaster comments: “The fact that Mercedes-Benz, the people who invented the car, say that the future of driving is with the advent of cars like the smart electric drive, is a monster milestone for electric vehicles.”
Funded by the Government’s Technology Strategy Board, the nationwide trial is the first of its kind with over 340 vehicles being trialled on the UK roads. The programme sees 60 smart electric drives exclusively tested by residents in London and the South East for 12 months. A further 40 will be trialled by residents in the West Midlands.
David Bott, Director of Innovation Programmes at the Technology Strategy Board said: "It’s great to see the smart fortwo electric drive being handed over to the first drivers. This London based experiment is part of a much larger UK–wide trial funded by the Technology Strategy Board and the Department for Transport. Low carbon vehicles are being put into the hands of real drivers in eight different projects. Vehicle performance and user behaviour is being monitored by computers in over 340 cars and data from trials across the UK will be collated and published in an act of open innovation designed to support the development of Low Carbon Vehicle technology”
Boris Johnson, Mayor of London, said: “We are now on the brink of an exciting era of cleaner, greener electric motoring. London is already taking steps to ensure drivers in the capital will be able to embrace this new technology and plug in with confidence.”
The handover coincides with the publication of the smart Plugged-In report, commissioned to understand the UK perceptions around electric vehicles. The report reveals that the London consumer is ready to embrace the electric revolution with about two-thirds of consumers stating that they’re willing to consider an electric vehicle if the charging infrastructure is improved.
Coming soon! Electric Cars - The Future is Now!
By Arvid Linde
What if we all had to say goodbye to petrol cars tomorrow? Would you be ready?
There might be several reasons why you’re holding this book in your hand. Concern about the environment, determination to cut your fuel bill, or simply curiosity. Whatever the reason, the answer is within. This consumer guide is for housewives, petrol-heads, pedestrians, green activists, everyone – but most importantly, it’s for you. It will introduce the electric car to potential advocates and opponents, revealing all the pros and cons. Is such a vehicle really what it promises to be - the perfect answer to the fuel crisis and environmental issues? This book will help you find out. More info.