Friday, 21 September 2012
Fifty years ago, on September 21, 1962, Ford’s new Cortina was launched. Costing £573 for the standard 1200 saloon, it became an instant best-seller and enjoyed a 20-year career in which 4.3 million were produced. The last Cortina was assembled in July 1982, to be succeeded by the Sierra, by which time the entry-level model was priced at £4,515.
The Cortina was so successful and so different from other cars in the industry that in Britain it inspired what became known as ‘the Cortina class’. Along with the parallel success of the Escort from 1968, this helped Ford gain market leadership in Britain, which it has maintained for 35 consecutive years.
In 20 years, four generations of Cortina were launched – each selling more than a million around the world. When originally planned, Ford thought it could sell at least 100,000 Cortina models every year – yet more than 260,000 were sold in the first full sales year, 1963.
Veloce's Rod Grainger was invited to speak on The Jeremey Vine BBC Radio 2 show today to talk about Ford Cortina and DIY car maintenance.
Rod Grainger BBC Radio2 21.9.12 DIY CAR MAINTENANCE/FORD CORTINA by VeloceBooks