10 MORGAN BROCHURES AND ADVERTS

We've just added Ken Hill's Completely Morgan trilogy as eBook editions on Veloce Digital.

Feast your eyes on this small selection of period Morgan brochures and advertisements taken from the new eBooks that we've been enjoying in the Veloce office this week.

Find many more images like this, and much more in our Completely Morgan trilogy, now in eBook format.

Acknowledged as one of the world’s leading experts on Morgan, Ken Hill has now written seven books on Morgan – all of which are invaluable to anybody owning or restoring an example of the Malvern marque.

Completely Morgan – Three Wheelers 1910-1952

For all owners – and would-be owners – of three-wheeled Morgans, this is an invaluable book, packed with genuinely useful information. Starting with a detailed look at the Morgan motor company’s history, Ken Hill goes on to describe the marque’s motorsport record, and thoroughly chronicles the evolution of all three-wheeler models since 1910. More info.

Completely Morgan – 4-Wheelers 1936-68

For all owners – and would-be owners – of four-wheeled, four-cylinder Morgans, this invaluable book is packed with genuinely useful information. A detailed look at the Morgan motor company’s history opens the book, followed by the marque’s motorsport record, and a thorough chronicle of the evolution of all four-cylinder models. More info.

Completely Morgan – 4-Wheelers from 1968

The last part of the book is a series of appendices comprised of original specifications, production changes, wiring diagram, technical data sheets, Lucas electrical component data, details of specialists, distributors and manufacturers, details of Morgan miniature models and a record of factory sales literature. More info.

Altogether, this work is a unique source of essential information for all Morgan owners and enthusiasts.

MORGAN LAUNCHES EV3

The Morgan EV3 today makes its world debut at the 2016 Geneva Motor Show. The EV3 looks at the world of zero emissions motoring from an entirely different perspective, what if an all-electric vehicle was bespoke, hand crafted and exhilarating to drive? The EV3 embraces new technology, delivers responsible driving excitement and continues to celebrate traditional British craftsmanship.

Following a soft launch of the Phase 1 concept EV3 in 2015, Morgan is excited to showcase the final “pre-production phase” car which reveals the restyled body and interior. Weighing less than 500kg, the all-electric 3 Wheeler has a range of 150 miles.

Lightweight agility is complemented by performance figures that challenge those of the petrol 3 Wheeler. 0-62mph takes less than 9 seconds and a top speed in excess of 90mph. Encased within the tubular space frame chassis is a 20KWh Lithium Battery and a liquid cooled 46kW motor driving the rear wheel.

The EV3 is the first Morgan vehicle to utilise composite carbon panels in its body construction. The carbon bonnet, tonneau cover and side pods are made in the UK, and much like the remaining aluminium panels, are hand worked over an ash wood frame. Taking inspiration from 1930’s aeroengine race cars, classic motorcycles and 1950’s fantasy automatons, the face of the EV3 is designed to function. Brass conductive cooling fins encase the batteries and an off-centre tri-bar headlight adds to the overall asymmetry of the design.

The dramatic tail lift once seen on 1930’s Morgan 3 Wheeler race cars, has been re-introduced, subsequently creating a visually forward stance. This is enhanced with low slung running lights that carry through the cylindrical form of the side pods. An entirely new dashboard arrangement features a classic ‘magneto’ switch for drive selection, a digital screen, wood, brass and polished aluminium. The EV3 will go into production in the fourth quarter of 2016 and will be priced comparably to the petrol 3 Wheeler. This launch coincides with an announcement that the Morgan Motor Company will receive government funding towards a £6m consortium based project developing future hybrid and full EV Morgan vehicles.

More info: Morgan Motor Company



– AVAILABLE FROM VELOCE –

The Morgan 3 Wheeler – back to the future! by Peter Dron.
Revealing why Morgan returned to its original 3 Wheeler concept after a century. How the new 3 Wheeler was created, became a best-seller, and was made, this book shows what it’s like to drive, strengths, weaknesses, and factory improvements made since the 2011 launch – from modifications, possible developments, and even why it is – or isn't – your kind of vehicle. More info.

Making a Morgan – 17 days of craftmanship: step-by-step from specification sheet to finished car by Andreas & Dagmar Hensing.

A look at Morgan’s unique way of making cars, recorded step-by-step over 17 days. From customer’s specification sheet, to finished car, see how individual craftsmen build a Morgan. More info.

ME AND MY CAR/MOTORCYCLE No.16MORGAN 3 WHEELEROWNER: PETER DRON

Peter Dron bought his Morgan 3 Wheeler in 2013, and then decided to write a book about the new 3 Wheelers, which is now available.

"Once you have reached a certain age, it is important to do at least one daft thing per year. Thus, in 2013, I bought a Morgan 3 Wheeler: the new model that had entered production in 2012.
For 2014, I wrote my book about how Morgan returned to making three-wheelers. I related in detail the various development problems – severe bump steer, fractured chassis, failed compensators, cracked exhaust pipes, fried voltage regulators, shredded timing belts, worn-out drive sprockets, screaming bevel boxes, and so on.

My M3W left the factory in September 2014, by which time the chassis tubes had been strengthened and braced (further stiffening has since been incorporated), and it had the interim ‘Mk 2’ compensator, far better than the original type but not nearly as good as the apparently bombproof CENTA unit now fitted.
Some owners did not mind the bump steer. I certainly did, so I had the so-called ‘comfort pack’ fitted. The comforting thing about it is that it allows you to stay on the black stuff.
I was dealt my share of grief. I had to replace two voltage regulators – and, consequently, two batteries. The most serious failure occurred when the crankshaft pulley retaining bolt worked loose, destroying the timing belt. This was inconvenient but not disastrous, as the engine is of the ‘non-interference’ type.

All the aggravation arose from the rush into production, and many M3W owners have acted as development testers. The latest versions are far more reliable than mine, which was itself a vast improvement over earlier examples.
You still have to be borderline barking to buy an M3W. This is motoring at its most basic: there are no doors, no heater and no weather protection, while luggage capacity is minimal. The engine makes a deafening row, and there are all sorts of other weird and worrying noises. If you do not feel vulnerable when you clamber into this wild little machine, you have limited imagination. But what visceral fun it is to drive! It may not be quite as rapid as the claimed performance figures, but it certainly feels fast.
I use the past tense in relation to mine, because I recently sold it. I am about to take delivery of a brand-new Morgan 4/4. Perhaps that is this year’s act of mild lunacy. I enjoyed owning a Morgan 3 Wheeler."
– Peter Dron