Think Bike!

A little change of pace now, as today's blog is all about motorcycles. 

Of course, we love all things motorcycle related here at Veloce – a number of the Velocisti regularly ride their bikes into work – so road safety is paramount to us. Sadly, a large number of motorcycle riders around the globe are involved in serious accidents annually, and with the weather getting warmer, it's even more crucial that we all THINK BIKE whilst out on the roads.

Locally, Dorset Police have launched a new campaign in order to encourage motorists to THINK BIKE on a more regular basis. This has involved putting up posters in 'hot spot' areas around the county where serious collisions have occurred involving motorcycle users. It is hoped that these signs will highlight that road users need to pay more attention to motorcycle users. You can see these posters on the following roads:

• B3059 Somerford Road, Christchurch
• A354 Weymouth Way
• A354 Portland Beach Road
• B3073 Christchurch Road between Dudbury and Wet Parley
• A30 Babylon Hill
• A31 just west of lake gates roundabout to just east of Merley roundabout
• A348 Ringwood Road near Langham
• A351 Sandford to Holten Heath

Further afield, Autotalks, the global leader in V2X (Vehicle to Everything) communication chipsets, has joined the Connected Motorcycle Consortium (CMC). Autotalks will work with other CMC members to help realise the vision of a uniform motorcycle platform for V2M (Vehicle-to-Motorcycle) communication. Specifically, Autotalks and other CMC members will work together to enhance Cooperative-Intelligent Transport Systems (C-ITS) applications in motorcycles in a way that will help minimise motorcycle accidents.

Autotalks' V2M solution is based on a second generation V2X chipset developed by the company, which allows motorcyclists and other drivers to receive alerts on life threatening situations, in order to avoid road accidents. The V2M enables detection of motorcycles that are not visible to the human eye, cameras, or other sensors. 

To highlight the importance of being aware of motorcycle users on the road, Autotalks' CEO Hagai Zyss points out:
 "Motorcycles have higher chances of being involved in a road traffic accident, meaning motorcycle users are at a greater risk of fatality. Studies show that in approximately one third of motorcycle accidents, the motorbike is not visible to the car driver. Autotalks is committed to minimising motorcycle accidents until there will be zero accidents on our roadways."

Whether you are a motorcycle rider or not, be sure to Think Bike when you are out on the roads!