Thursday, 20 September 2018

Bye Bye Beetle!

Another iconic car is set to become a thing of the past, as it was announced last Thursday that Volkswagen are to stop producing the Beetle in 2019.

The move comes as Volkswagen plans to focus more on what consumers are looking for in a new car, such as electric cars and larger family-orientated vehicles. Although there are no plans to replace it, there is a 'Never Say Never' attitude towards it, just like when the company decided to unveil a revamped Volkswagen Bus last year. 


"The loss of the Beetle after three generations, over nearly seven decades, will evoke a host of emotions from the Beetle's many devoted fans." – Heinrich J. Woebcken, President and CEO, Volkswagen Group America.


Volkswagen will finish the run by adding a pair of Final Edition models – the Final Edition SE and the Final Edition SEL – to the line up, available in both coupé and convertible body styles. Along with colours such as Pure White, Deep Black Pearl and Platinum Grey, these models will feature two unique colours: Safari Uni, a reinvention of Harvest Moon Beige, a colour from the New Beetle, and Stonewashed Blue, which pays homage to the 1970 Jeans Bug, as well as being more recently seen on the 2016 Beetle Denim. Convertible Final Edition SEL models will be available in all colours (expect Safari Uni) with a unique Brown soft top.



A timely publication, Richard Copping's Volkswagen Beetle – A Celebration of the World's Most Popular Car charts every aspect of the original Beetle's lengthy history – from Porsche's design for Hitler to it's successful move to South America. Written by an enthusiast, this tome contains a wealth of archive imagery, including some rarely seen photographs of the Beetle across the decades. What better way to help commemorate the end of an era than with this excellent book.




The third generation Beetle is set to become a collector's item with this latest announcement. It really is a shame to be saying goodbye to such an iconic model. 


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