Friday, 5 April 2013


Yesterday, the staff at Veloce Publishing got 'Brewered' and were proud to celebrate the arrival of their brand new book, Mike Brewer's The Wheeler Dealer Know How!

At just £16.99 this brand new hardback book by Mike Brewer, cheeky chappie and TV's best-known car dealing expert - provides everything you need to know about buying, preparing, and selling collectable cars!

During the day the Velocisti wore Mike Brewer masks and posed for photographs at Veloce's Dorchester headquarters clutching wads of Monopoly money. Veloce's Chelsea made cupcakes featuring the mod-style target logo used by the Wheeler Dealer TV series, now in its 9th season. Veloce had 14 Wheeler Dealer's for the day, including one canine Brewer!

All this fun was recorded on Veloce's Facebook page and Twitter feed, using the #MikeBrewerDay hashtag. The day ended with a photo of staff crammed in a vintage 1929 Chevrolet AC International Roadster.

Veloce publisher and co-founder Rod Grainger commented "This was a great way to celebrate a terrific new book that Veloce is proud to have published. Mike is a great character and this is a book that has been eagerly anticipated by classic and collectible car fans around the world, not to mention the 84,895 people who like Mike's Wheeler Dealer Facebook page, and nearly 30,000 followers on Twitter."

Veloce will launch Mike Brewer's The Wheeler Dealer Know How! at the London Book Fair at Earls Court next week.

No comments :

Post a comment