The ASA have ruled in favour of smart, the iconic automotive brand, by supporting the brand’s London to Edinburgh television advertisement.
The ad shows a time-lapse sequence of the two-seater car driving from London to Edinburgh. The voiceover states that, “on one tiny 33 litre tank, a smart car can do 433 miles”.
The ASA has investigated and rejected claims that the ad is misleading.
In their adjudication the ASA stated: “We considered that the VCA* figures in conjunction with Mercedes’ evidence was sufficient to support the claim that a smart car could do 433 miles on one tank of petrol. We concluded that the ad was not misleading.”
Source:newspress
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