Wednesday, 4 February 2009


The ASA have ruled in favour of smart, the iconic automotive brand, by supporting the brand’s London to Edinburgh television advertisement.

The ad shows a time-lapse sequence of the two-seater car driving from London to Edinburgh. The voiceover states that, “on one tiny 33 litre tank, a smart car can do 433 miles”.

The ASA has investigated and rejected claims that the ad is misleading.

In their adjudication the ASA stated: “We considered that the VCA* figures in conjunction with Mercedes’ evidence was sufficient to support the claim that a smart car could do 433 miles on one tank of petrol. We concluded that the ad was not misleading.”

Coming soon! the little book of smart – New Edition! By Paul Jackson.
In the little book of smart, now featuring a brand new extra chapter, author and smart fanatic Paul Jackson guides us through the history of the brand, its highs and lows, its successes and failures, up to the present day, with the very latest fortwo line-up promising major sales worldwide and, of course, helping to pave the way for a future for smart in the USA. It’s a fascinating tale, told succinctly and in an entertaining style, and complemented by full colour photography throughout. 144 pages packed with over 100 colour pictures and entertaining text make this a great little book. Click here for more info about the book.